When Nature’s Fynd launched their new dairy-free yogurt, they needed more than just shelf space—they needed attention. To help drive buzz and foot traffic at Whole Foods locations nationwide, they tapped PAC to craft a socially-driven, digital-first campaign that would stir excitement and real results.

Enter: The Golden Spoon Sweepstakes. One lucky winner—and their friends—were flown to LA to join actress Justine Lupe (Succession, Nobody Wants This) for a private brunch experience at Cabra LA, curated by acclaimed chef Stephanie Izard. The campaign didn’t just make noise online—it moved product in-store. The result? Increased sales and expanded shelf space at Whole Foods. A win-win, spoon to shelf.