To commemorate SZA’s highly anticipated album launch, RCA enlisted Project Art Collective (PAC) to create an immersive experience that went beyond celebration—it invited fans to become part of the moment. We transformed a downtown LA warehouse into an unforgettable environment, accommodating over 5,000 attendees. With neon crosses, blazing barrels, a cutting-edge Sony 360 sound experience, and mesmerizing projection mapping, the event perfectly captured the essence of SZA’s artistry. Every element was designed to create a deeply engaging atmosphere, turning the album launch into a memorable night for all who attended.